In the ever-evolving world of equestrian sports, a new generation of entrepreneurs is emerging—one that blends traditional horsemanship with cutting-edge technology and a deep commitment to community. This dynamic shift is being led by individuals like Erin Lane and her collaborators, who are passionate about making the sport more accessible, inclusive, and transparent.
Bridging Tradition with Innovation
Erin Lane, a professional show jumper and entrepreneur, embodies the spirit of this new wave in the equestrian world. As someone who grew up in a middle-class family without the financial backing often associated with top-tier equestrian sports, Erin has carved out her own path through sheer determination and innovation. Her journey reflects a broader trend in the industry, where technology and digital platforms are transforming how the sport operates.
The Power of Community
At the heart of Erin’s work is a deep commitment to building a supportive community within the equestrian world. Whether through her involvement in Bridl or her new venture, "On Course Equestrian," Erin is focused on creating spaces where equestrian enthusiasts can connect, learn, and grow together. This sense of community is crucial in a sport that has traditionally been seen as exclusive and difficult to break into.
Erin’s experience as a working student—a role that taught her resilience and gave her a deep understanding of the industry—shaped her approach to business. She understands the challenges faced by those trying to make it in the sport without significant financial backing and is determined to use her platforms to support others on similar journeys.
Embracing Technology for Greater Accessibility
One of the most exciting aspects of Erin’s work is her embrace of technology to make the sport more accessible. Platforms like Bridl and On Course, Equestrian are not just about business; they are about creating opportunities for more people to participate in the sport, regardless of their background.
For instance, through Bridl, Erin is working on syndication projects that allow groups of investors to collectively own high-potential horses. This model not only opens up horse ownership to a broader audience but also fosters a sense of shared experience and community. Investors can participate in the journey of a horse, from its development to its competition, and share in the successes along the way.
Moreover, Erin is exploring the potential of crowdfunding and blockchain technology to further democratize the sport. By using digital tools to track ownership and manage transactions transparently, she is laying the groundwork for a more inclusive and equitable equestrian world.
The Importance of Ethical Business Practices
Throughout her career, Erin has been a strong advocate for ethical business practices in the equestrian industry. She is committed to transparency, honesty, and fairness—principles that are often overlooked in a sport where large sums of money are at stake. Whether it’s ensuring that all commissions are communicated or using technology to verify the authenticity of horse trades, Erin is leading by example.
Her approach is not just about making money; it’s about creating a sustainable and ethical business model that benefits everyone involved—riders, trainers, buyers, and, most importantly, the horses themselves.
Looking to the Future
As Erin and her collaborators continue to push the boundaries of what’s possible in the equestrian world, the future looks bright. Their work is not just about riding horses but about creating a more connected, transparent, and inclusive sport that can thrive in the digital age.
For Erin, the journey is just beginning. Whether she’s pursuing her ambitious riding goals or supporting other equestrian entrepreneurs, her impact on the industry is already being felt. And as the sport continues to evolve, it’s clear that technology and community will play an increasingly important role.