At BRIDL LIMITED ("BRIDL", "we", "us", or "our"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website (https://www.bridl.co) and any related services (collectively, the "Platform").
By using the Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this Privacy Policy, you should not use the Platform.
1. Data We Collect
We collect various types of personal data from Users ("you", "your") to provide and improve our services. The types of data we collect include:
1.1 Personal Information:
- Identity Data: Includes your first name, last name, username, or similar identifiers.
- Contact Data: Includes your email address, phone number, postal address, and other contact details.
- Financial Data: Includes bank account details, payment card information, and transaction details when you make a purchase or receive a payment.
- Transaction Data: Includes details of payments to and from you and other details of products or services you have purchased or listed.
1.2 Profile Data:
- User Account Data: Includes your login information, purchases, listings, preferences, and feedback.
- Horse Information: Details regarding any horses you list or purchase on the Platform, such as pedigree, medical history, competition records, and related media (photos, videos).
1.3 Technical Data:
- Device Information: Information about the device you use to access the Platform, including IP address, browser type, operating system, and device identifiers.
- Usage Data: Information on how you use the Platform, such as pages viewed, time spent on pages, and interactions with services.
1.4 Communications Data:
- Messages and Correspondence: We collect and store any communications between you and other Users through the Platform (including chat logs and emails), as well as correspondence with our customer service team.
2. How We Use Your Data
We use your personal data to deliver and improve our services, ensure a safe and secure environment, and comply with legal obligations. Specifically, we use your data for:
2.1 Service Delivery:
- Facilitating the purchase and sale of horses, including communication between Buyers and Sellers.
- Processing payments and managing transactions.
- Providing customer support and responding to inquiries.
2.2 User Account Management:
- Creating and managing your user account, including storing your preferences, listings, and transaction history.
- Verifying your identity to ensure secure transactions.
2.3 Legal Obligations:
- Complying with regulatory requirements, such as anti-money laundering checks and tax reporting.
- Responding to legal requests, such as court orders or government investigations.
2.4 Platform Improvement:
- Analyzing data to improve the functionality, security, and user experience of the Platform.
- Conducting market research and user feedback to enhance our services.
2.5 Marketing:
- Sending you promotional communications (if you have opted in) related to our services or third-party offers.
- Customizing your user experience by displaying targeted advertisements and offers based on your usage of the Platform.
You have the right to opt-out of marketing communications at any time by following the unsubscribe instructions in the email or contacting us at joseph@bridl.co.
3. Legal Basis for Processing Data
We process your personal data based on the following legal grounds:
3.1 Contractual Necessity:
We process your personal data to fulfill our contractual obligations, such as facilitating sales transactions, managing your account, and providing customer support.
3.2 Legitimate Interests:
We process data to pursue our legitimate business interests, such as improving our services, preventing fraud, ensuring security, and growing our business.
3.3 Consent:
In certain cases, we rely on your consent to process your data (e.g., for marketing communications). You have the right to withdraw your consent at any time.
3.4 Legal Obligations
We may process your personal data to comply with applicable laws and regulations, including but not limited to tax reporting, anti-money laundering checks, and other legal requirements.
4. Sharing Your Data
We may share your personal data with third parties in the following circumstances:
4.1 Service Providers:
We share your data with third-party service providers that help us deliver our services, such as payment processors, legal advisors, marketing agencies, and IT service providers. These third parties are obligated to process your data in accordance with this Privacy Policy and applicable laws.
4.2 Transaction Partners:
When you engage in transactions on the Platform, we share relevant personal data (e.g., contact information, transaction details) with the Buyer, Seller, or other parties involved in the transaction.
4.3 Legal and Regulatory Authorities:
We may disclose your personal data to government authorities or law enforcement agencies if required by law or to protect our rights, Users, or the public.
4.4 Business Transfers:
In the event of a merger, acquisition, or sale of our business or assets, your personal data may be transferred as part of the transaction. We will notify you of any such transfer and any changes to the Privacy Policy.
5. Data Security
We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. This includes encryption, firewalls, access controls, and secure data storage.
However, no system is completely secure, and we cannot guarantee the absolute security of your data. You are responsible for maintaining the confidentiality of your account login information and notifying us immediately of any suspected breach.
6. Data Retention
We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. We may also retain certain data for longer periods if required by law or to defend or resolve legal disputes.
Once the retention period has expired, we will securely delete or anonymize your data.
7. Your Rights
You have the following rights regarding your personal data:
7.1 Access: You have the right to request a copy of the personal data we hold about you.
7.2 Rectification: You have the right to request corrections to any inaccurate or incomplete data we have about you.
7.3 Erasure: You have the right to request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
7.4 Restriction: You can request that we restrict the processing of your personal data under certain conditions.
7.5 Data Portability: You have the right to request that we transfer your data to another service provider in a structured, machine-readable format.
7.6 Objection: You can object to the processing of your personal data for direct marketing or on grounds relating to your particular situation.
To exercise these rights, please contact us at hello@bridl.co.
