Lead Bridl’s social strategy end-to-end: big creative ideas, channel growth, and a flawless publishing engine across platforms. You’ll turn our horses, clients, and behind-the-scenes access into a media-first brand that scales: consistently, beautifully, and on time.
Submit your application today to join our dynamic team and take the next step in your career.
Apply nowBridl exists to make sport horse sales feel clear, modern, and worthy of the horses. We’re a boutique, founder-led sport horse sales and advisory brand built on a simple belief: transparency isn’t a tagline it’s the advantage.
We match exceptional horses and serious riders through a trust-first process—thoughtful fit, clean communication, and premium client experience.
Bridl is also media-first. Our content isn’t “marketing for marketing’s sake” it’s how we educate the market, build trust, and create demand.
We’re hiring a Head of Social Media to own the creative direction and execution system across channels: develop strong concepts, translate strategy into a repeatable content machine, and ensure every piece of content ships—on brand, on schedule, and optimized for performance.
This role is for a creative operator: equal parts ideas + taste + execution.
Own Bridl’s social strategy across channels (e.g., Instagram, TikTok, YouTube, Shorts, LinkedIn) with clear goals and weekly outputs.
Develop a consistent creative direction: series concepts, hooks, formats, and storytelling frameworks that fit Bridl’s luxury-trust voice.
Build and run the publishing engine: content calendar, approvals, scheduling, posting, community management workflows, and QA.
Turn raw moments into scalable content: repurpose long-form into short-form, clip selection, captions, thumbnails, posting cadence.
Lead ideation and pre-production: shot lists, prompts for the founder/agents, templates, and on-site capture plans at barns/shows/trials.
Collaborate with sales/advisory to translate inventory + client stories into content that drives qualified inbound leads.
Establish brand standards: tone of voice, visual consistency, do/don’t guidelines, and a repeatable review process.
Track performance and iterate: weekly reporting, testing hooks/formats, doubling down on what works, retiring what doesn’t.
Manage/coordinate creators and vendors as needed (editors, shooters, designers) and keep deliverables moving.
Maintain a content library and systems (asset organization, naming conventions, rights/permissions, release forms as needed).
Proven experience leading social media for a brand, founder, or media property (portfolio/examples required).
Strong creative instincts: you can generate original series ideas and execute them into repeatable formats.
Operational excellence: content calendars, deadlines, approvals, and shipping consistently is non-negotiable.
Deep understanding of short-form storytelling (hooks, pacing, retention, trend adaptation without losing brand).
Skilled copywriting and editing judgment (captions, overlays, headlines, CTAs) with premium brand sensibility.
Comfort directing talent (founder/agents) and turning real-life moments into content without making it feel staged.
Analytics fluency: you can interpret performance and run experiments (not just report numbers).
Familiarity with tools like Notion/Asana/Trello, Google Drive/Dropbox, and scheduling platforms; bonus for CapCut/Premiere/Final Cut.
Bonus (not required): equestrian knowledge, sport/luxury brand background, international audience experience, on-camera confidence.
Lead Bridl’s social strategy end-to-end: big creative ideas, channel growth, and a flawless publishing engine across platforms. You’ll turn our horses, clients, and behind-the-scenes access into a media-first brand that scales: consistently, beautifully, and on time.
Commission-based, high-upside role for relationship-driven agents who can match exceptional horses with serious riders through a trust-first process. Build your own book inside a media-first boutique brand where transparency, taste, and stewardship win long-term.
