The Equestrian App and the Future of Horse Management





In the ever-evolving world of equestrian technology, innovation often comes from those who merge passion with expertise. Patrick, a seasoned software developer and an equestrian enthusiast, is one such innovator. With over 30 years of experience in the software industry, Patrick has brought his technical skills and love for horses together to create the Equestrian App—a tool designed to revolutionize the way horse owners manage their horses' health and care.


In a recent conversation, Patrick shared his journey from Silicon Valley to the stables, the challenges of developing an equestrian app, and his vision for the future of horse care.


From Silicon Valley to the Stables: Patrick’s Unique Journey

Patrick’s career in software development is nothing short of remarkable. Over the decades, he has been at the forefront of numerous technological advancements, creating software that has been used globally. However, after selling one of his companies and facing a two-year non-compete clause, Patrick found himself exploring a new passion: horses.


He and his wife purchased a horse boarding farm, bulldozed the existing structures, and rebuilt the facility from the ground up. Soon, they acquired their first horses. As a newcomer to horse ownership, Patrick quickly realized the complexities involved in managing horse care, from keeping track of veterinary visits to maintaining training records. This realization sparked the idea for the Equestrian App.


“The horse software world is completely different from normal software,” Patrick explains. “I only created it for my own specific needs at first. But soon, other horse owners began asking if they could use it too.”


The Birth of the Equestrian App

The Equestrian App started as a personal project, born out of necessity. Patrick wanted a tool to help him manage the various aspects of horse care—something more organized and efficient than the traditional paper-based methods. However, what began as a simple solution for personal use quickly gained popularity among fellow horse owners.


“I thought maybe 500 of my little horse friends would find it useful,” Patrick recalls. “But within six months, 3,500 people were using it. It was just a hobby at first, but it grew beyond my expectations.”


By 2018, the app had amassed over 10,000 users. This rapid growth presented new challenges, particularly the need to monetize the app to cover operational costs. Despite the financial pressure, Patrick’s primary goal remained clear: to improve horse healthcare and management.


Challenges and Triumphs: Building a User-Friendly App

One of the biggest challenges Patrick faced was making the app user-friendly for horse owners who might not be tech-savvy. The equestrian community, particularly the older generation, has been slow to adopt new technology. Convincing them to transition from traditional methods to a digital platform was no small feat.


“The equine industry is the last adopter of technology, plain and simple,” Patrick notes. “Any game in the equine industry is the long game. You need to be wise with your investments and provide a lot of value to the end customer.”


To address this challenge, Patrick focused on simplifying the user interface and providing robust customer support. He also had to adapt the app to accommodate different terminologies and practices used around the world, making it accessible to a global audience.


The Role of AI and Predictive Technology in Equestrian Care

As a tech enthusiast, Patrick is particularly excited about the potential of AI in improving horse care. While he acknowledges that the horse industry’s data collection is currently inadequate for full-scale predictive analytics, he sees immense potential in integrating AI into the Equestrian App.


“There are some AI things that I will introduce into the app,” Patrick reveals. “For example, you could take a picture of an injury on a horse, upload it to the AI, and it could help identify the issue. That kind of technology is amazing and could transform how we care for horses.”


Patrick also discussed the broader implications of AI, noting that while it might not replace hands-on horse care, it could significantly enhance decision-making processes and improve overall horse management.


The Future of the Equestrian App: A Commitment to Better Horse Care

Looking ahead, Patrick is committed to continuing the development of the Equestrian App, with a focus on enhancing features for horse rescues and improving user experience. He envisions the app as a long-term tool that will outlast trends and continue to provide valuable services to horse owners worldwide.


“My goal is better healthcare for horses, plain and simple,” Patrick says. “I’m not interested in a quick buck. This app is a personal mission, and I plan to keep it going for as long as it’s needed.”


Conclusion: A Legacy of Innovation and Care

Patrick’s story is a testament to the power of combining passion with expertise. By bringing his software development skills to the equestrian world, he has created a tool that not only simplifies horse care but also has the potential to revolutionize the industry. As he continues to innovate and expand the Equestrian App, Patrick is helping to set new standards for horse management in the digital age.


    © 2025 Bridl Ltd. All rights reserved

    Made with by Bridl