Highlights:
Jenny Uldry, Bridl’s international sales agent for Switzerland, completed her first sale by matching Truman Van Het Eikehof, a promising Belgian Warmblood, with a Swiss buyer. Since joining Bridl, Jenny has opened doors in the Swiss market, establishing relationships with key clients and positioning Bridl as a trusted partner for high-value horse sales. Her work has already resulted in listings of top horses and ongoing partnerships with high-profile buyers and sellers in Switzerland.
Background:
Jenny Uldry comes from an impressive equine background, having competed internationally and been part of the Swiss jumping team as a child.
With mentorship from a renowned horse-dealer and her own experience as a rider, Jenny built a strong foundation in the equine industry.
She first connected with Bridl as a client, where her experience purchasing a horse through the platform convinced her of its potential. With a master's degree in Business Management and her previous experience as Head of Partnerships and Marketing, Jenny was a perfect fit to expand Bridl’s presence in the Swiss market.
Her goals as a sales partner for Bridl include increasing sales volume and establishing long-term partnerships with Swiss clients while building trust in Bridl’s ability to deliver top-tier horses for competitive needs.
Jenny's unique combination of equine expertise and business acumen has allowed her to seamlessly blend her passion for horses with her professional skills, making her a driving force behind Bridl’s success in Switzerland.
Challenges:
The Swiss equine market presents unique challenges. It is a small but highly competitive space with clients with high expectations for quality and transparency in horse transactions. Additionally, sourcing and selling horses across borders can be complex, particularly when managing logistics, veterinary checks, and transport regulations.
Navigating these hurdles while building a new market was crucial to Jenny's success. In her first sale, she had to ensure that the horse and buyer were a perfect match while also managing the logistics of cross-border transport and the necessary compliance with Swiss regulations.
Transparency was key, as the Swiss market demands clarity in the horse’s capabilities and the overall sales process.
Solution:
Jenny worked closely with the Bridl team to ensure her first sale in Switzerland succeeded. Understanding her client’s needs was the first step. After several conversations with the buyer, Jenny created a list of suitable horses, each chosen to match the buyer's specific requirements for temperament, performance potential, and pedigree.
Truman Van Het Eikehof stood out as an ideal candidate for the buyer—his calm temperament, balanced canter, and show-jumping potential aligned perfectly with the buyer’s ambitions. Jenny arranged a trial, where Truman’s performance confirmed he was the right fit.
Once the client decided to proceed, Jenny coordinated a thorough pre-purchase vet check with a renowned veterinary clinic. After a successful evaluation, the sale was finalized, and Jenny managed the transport of Truman from Belgium to Switzerland, ensuring that all regulatory requirements were met.
Jenny leveraged her local contacts and equine expertise to facilitate the sale, working closely with Bridl’s sales team and her Swiss network. This collaboration ensured a smooth and efficient process, reinforcing Bridl’s reputation in the Swiss market.
Results:
The sale of Truman Van Het Eikehof to a Swiss client was a resounding success. The client expressed high satisfaction with the entire process, from horse selection to the seamless coordination of the sale and transport. This positive feedback has bolstered Jenny’s credibility in the Swiss market, strengthening her position as a reliable source of high-quality horses.
Jenny’s first sale opened the door for further opportunities and reinforced Bridl’s growing presence in Switzerland. She has since established relationships with other high-value sellers and continues to work on ongoing sales and partnerships with strong potential for future success. Her reputation for transparency and professionalism has already laid the groundwork for repeat business and a steady sales pipeline.
Conclusion:
Jenny’s first sale with Bridl has provided valuable insights into client expectations and the logistical complexities of international horse transactions. She plans to leverage this experience to refine her sales strategies and build Bridl’s presence in Switzerland.
Her work has already expanded the company’s market reach, improved client relations, and established a strong foundation for future sales.
As Jenny continues to develop her role as Bridl’s sales partner in Switzerland, her goal is to increase sales volume and solidify Bridl’s reputation as a leader in the Swiss equine market. With the potential to lead more extensive international sales, establish strategic partnerships, and expand into new markets, Jenny is well-positioned to drive Bridl’s growth and success in Switzerland and beyond.