The South American equestrian market, especially in show jumping, has gained significant momentum in recent years. With increasing investments in infrastructure, horse breeding, and rider development, countries like Colombia, Brazil, and Argentina are becoming global players in equestrian sports. This article dives into the dynamics of the South American market, how its growth is affecting global horse sales, and the recent sale of Ladoselli W to Colombia, facilitated by Bridl.
Market Growth and Investments
According to recent reports, the global horse industry, including breeding, training, and competition, is expected to grow substantially, with some sources predicting a compound annual growth rate (CAGR) of around 14.71% from 2023 to 2028 (Source: Technavio).
South America is playing a key role in this growth due to increased disposable incomes and a strong cultural connection to equestrian sports. Colombia, in particular, has emerged as a vital market with notable investments in high-performance horses and training facilities
The Rise of Show Jumping in Colombia
Colombia’s equestrian scene has been rapidly expanding, and with its participation in international competitions, the country has attracted significant attention in the global market. Riders from Colombia have gained recognition in international circuits, signalling the nation’s growing prominence in show jumping. This is matched by increasing investments from Colombian breeders and riders who are importing high-quality horses from Europe.
The recent sale of Ladoselli W, a 2016 KWPN mare, to Colombia underscores this trend. Competing at the 1.45m level, Ladoselli W is a prime example of how South American buyers are seeking top-performing horses with the potential to excel in international competitions. The mare’s pedigree and performance record made her a valuable asset to Colombia’s expanding equestrian community.
How Bridl Facilitates Cross-Continental Horse Sales
Bridl played a pivotal role in connecting the Colombian buyer with Ladoselli W, guiding the client through every step of the purchasing process. From organizing trials across multiple European countries to handling logistics and legal complexities, Bridl ensures seamless transactions for buyers in emerging markets like South America.
This recent sale is part of a broader strategy at Bridl to focus on markets like Colombia, where demand for elite horses is rising. By offering tailored services, Bridl enables buyers to access top-level horses from Europe and beyond.
A Bright Future for South American Equestrianism
The growing interest in show jumping and the influx of high-quality horses like Ladoselli W signal a bright future for South American equestrianism. As countries like Colombia continue to invest in the sport, they will play an increasingly important role in international competitions.
Bridl is committed to supporting this growth by bridging the gap between South American buyers and top global horses, ensuring that countries like Colombia can access the talent and expertise needed to thrive on the global stage.
Data and Projections
- The global horse industry, including breeding, training, and sales, is expected to grow by USD 114.5 billion by 2028, with a CAGR of 14.71% (Technavio)
- Countries like Colombia are emerging as key players, with investments in equestrian sports and infrastructure growing steadily.
- The demand for high-performance showjumping horses has increased in South America, with notable sales like Ladoselli W reflecting this trend
Bridl is excited to be part of the evolving South American equestrian market. With our expertise, we are confident in supporting buyers, breeders, and investors in making strategic acquisitions that will impact the future of show jumping in the region.