A Chance Encounter at the Dutch Masters
On March 8th, 2025, while attending the Dutch Masters in 's-Hertogenbosch and catching up with some friends in the industry, I had a chance encounter with the seller of a talented 2018-born mare named Nirena D. What started as a casual networking moment quickly turned into a key opportunity. The mare had just come onto the market, and given her calm demeanor, athleticism, and proven talent in the showjumping ring, I knew she had potential to be a great fit for the right rider.
When TikTok Sparks a Lead
Just a few days later, on March 11th, we received a lead through TikTok—of all places. A rider from France, Tom T., had been following our content and reached out after seeing a short clip we had posted. He was in the market for a showjumping horse and wanted to know more about how we could help.
We quickly scheduled a discovery call where we explained our process at powered by Bridl.
Tom appreciated our transparent and personalized approach. We walked him through how we match clients with ideal horses, our VIP access to private listings, and the full-service experience we offer—including negotiation, legal handling, and post-sale support.
Curated Options and Instant Connection
After the call, we presented Tom with a curated list of horses based on his riding style, goals, and preferences. Nirena D stood out immediately. Her natural talent, rideability, and temperament aligned perfectly with what he was seeking.
Within a week, Tom traveled to try Nirena D. The trial went exceptionally well—he felt an instant connection with her, both in the saddle and on the ground. From that moment, it was clear that we had a match.
Negotiating the Deal – Where Expertise Meets Strategy
Once Tom expressed serious interest, we moved swiftly into negotiations. The seller had set a firm price, citing Nirena D’s proven potential and recent competition success. However, our role at Bridl is to ensure that our buyers not only find the right horse but also get the best possible value.
We began by presenting a clear, well-researched offer that highlighted Tom’s serious intent, the short turnaround time, and his readiness to move quickly. We leveraged our long-standing relationship with the seller and shared positive feedback from the trial to create goodwill and trust.
Over several conversations, we addressed the seller’s concerns and carefully structured a deal that balanced both parties’ expectations. This included discussing flexible payment terms, quick vet checks, and even minor logistic support to ease Nirena D’s transition to her new home in France.
Our negotiation wasn’t just about lowering the price—it was about creating a win-win environment. In the end, we were able to help negociations and finalize the deal within just a few days.
A Seamless Transition
With the paperwork handled by our team, logistics coordinated for transport, and communication maintained throughout, Nirena D officially joined her new beginning of April 2025.
Conclusion
This case is a perfect example of what Bridl do best connecting the right horses with the right people, while making the experience seamless, strategic, and even a little bit magical. Whether it's a chance meeting at a top event or a lead from social media, we're always ready to turn opportunity into reality.