Highlights:
Successfully sourced and sold Mr Magic to a South American client in transparency.
Presented over 25 tailored horse options from the North American catalog.
Provided comprehensive support from negotiation to deal management.
Key Stats:
Speed in finding the right horse
Ability to present many options
Full support in closing the negotiation and managing the deal
Overview:
Bridl, known for its transparent and efficient sales process, successfully facilitated the sale of Mr Magic, a striking dark brown gelding born in 2017, to a client in South America. The client, seeking an amateur-friendly horse, was unable to travel to Europe fast, prompting Bridl to propose their North American catalog. Mr Magic, with his notable show jumping performances at the 1.20+ meter level, quickly became a standout option.
Challenges:
The main challenge was sourcing well-priced horses in the North American market, typically characterized by inflated prices due to non-transparent practices and added commissions. The client needed a swift and reliable solution, making it imperative for Bridl to demonstrate its commitment to transparency and direct sourcing.
Solution:
Bridl presented the client with over 25 carefully selected horse options, including Mr Magic. Working closely with the stable of Claudio Zapata and his rider Eduardo Vega, Bridl organized three trials and a comprehensive vet check. The entire negotiation and documentation process was seamlessly managed, showcasing Bridl's ability to provide direct-to-source pricing.
Results:
The sale of Mr Magic was successfully completed. This case exemplifies Bridl's capability to manage the entire sales process efficiently, ensuring client satisfaction through transparency and a broad range of quality options.
Conclusion:
The sale of Mr Magic highlights Bridl's strengths in offering lower commission fees, transparent sourcing, and comprehensive support throughout the sales journey. By presenting a diverse range of options and managing every aspect of the deal, Bridl continues to solidify its reputation as a leader in the equine market.
Bridl's pricing model is designed to eliminate unnecessary intermediaries and partners that often inflate costs in the traditional equine market. When sourcing horses through conventional means, buyers typically face several layers of intermediaries, each adding their own commission. This practice can significantly drive up the final price of the horse.
In contrast, Bridl operates with transparency, ensuring that pricing is clear from the outset. By dealing directly with owners or the riders representing the owners, Bridl can offer prices that are 20% to 40% lower than those found in the general market. This direct-to-source approach not only reduces costs but also ensures that clients receive honest and straightforward pricing, free from hidden fees and inflated commissions.
