We are thrilled to announce that Bridl will participate in the 3rd CHCF International Equine Industry Summit, held on November 7-8, 2024, in Shanghai. This premier event, organized in collaboration with COSCO Shipping Exhibition and Horsemanship Magazine, aligns with the 7th China International Import Expo, offering a unique platform for global leaders in the equine industry to connect, collaborate, and explore new frontiers.
Bridl is honored to be among the distinguished speakers, sharing our insights on the recent changes in the equine trade market and the evolving international scene. With our extensive experience and innovative approach, we look forward to discussing the market's future and our strategic outlook on the evolving global landscape. Bridl sees this as a unique opportunity to connect with international experts, exchange ideas, and leverage new business avenues in a rapidly expanding global marketplace.
Insights on the Chinese Equine Market
China’s equine industry has seen a remarkable boom over the past decade. Fueled by rapid economic growth, increased disposable income, and a rising interest in sports, China's equestrian market has developed into a new “blue ocean,” bridging international business and sports. The number of equestrian clubs surged to over 3,000 by 2021, underscoring the industry’s rapid growth and potential for high-value trade.
The country's shift towards sports-focused investment, particularly in equine sports, is well-supported by government initiatives aimed at fostering athletic and cultural development. In the first half of 2024, the consumer market for equestrian sports experienced a notable increase, with a 40% year-on-year rise in sales of equestrian equipment and related products. This surge is attributed to the popularity of youth training, leisure riding, and equestrian tourism, each attracting consumers eager for high-quality experiences.
Opportunities in China and Beyond
China’s equestrian market has become one of the most significant global arenas for equine trading. In 2019 alone, around 2,000 sports horses were imported into the country, valued at over 700 million RMB. The current expansion, especially in sports horse breeding and training, highlights the market's upward trajectory. Moreover, partnerships between China and international equine organizations, such as those with Hungary and the Netherlands, have introduced new opportunities for breeding, training, and event management collaborations, setting a precedent for future trade and innovation.
For Bridl, this summit represents a unique chance to immerse in the market dynamics and explore opportunities for deeper integration within China's thriving equine sector. As a brand committed to pushing boundaries and delivering exceptional value, Bridl is excited to be part of this movement and to contribute to discussions shaping the future of the global equine industry.
Data-Driven Insights into China’s Equine Market
The Chinese equine market is experiencing robust growth, transforming the industry landscape and attracting global attention. According to recent industry statistics, the demand for equestrian services, facilities, and products has expanded significantly. Here’s a look at some key data that highlights the scale and momentum of this market:
- Expansion of Equestrian Clubs: Between 2008 and 2021, the number of equestrian clubs in China grew from fewer than 500 to over 3,000. This growth reflects an increasing public interest in equine sports and a shift towards establishing a more organized infrastructure for the industry. By 2024, it’s estimated that these numbers will continue to grow, with new clubs focusing on specialized training, elite sports programs, and international collaborations.
- Surge in Equestrian Equipment Sales: In the first half of 2024, the transaction volume for equestrian gear and related products rose by over 40% year-on-year, indicating a heightened consumer appetite for high-quality equipment and services. This demand has been fueled by the diversification of consumer interests, from leisure riding to youth training and competitive equestrian sports, creating a thriving ecosystem for equestrian products.
- Import of Sports Horses: In 2019, China imported approximately 2,000 sports horses, with the market value exceeding 700 million RMB. This figure illustrates the high level of investment in quality horses, driven by clubs, breeders, and individual enthusiasts alike. The demand for internationally sourced horses has remained strong, especially from countries with established breeding programs like the Netherlands and Hungary, which offer genetically elite horses suited for both competitive and recreational purposes.
- Consumer Demographics: The primary market segments in China consist of affluent urban residents, particularly young professionals and families interested in high-quality leisure activities. Additionally, youth-focused programs are drawing more participants and investment, especially as the Chinese government emphasizes sports as part of its national education initiatives. This shift towards a younger demographic is critical in ensuring long-term growth for equestrian activities in China.
- Government Support and Policy: China’s government has actively supported sports industry development, contributing policy backing and infrastructure investment. In recent years, this has meant increased funding for sporting facilities, incentives for clubs to expand their training capabilities, and support for international trade and partnerships in the equestrian sector. This supportive environment has accelerated the industry’s expansion, providing a solid foundation for future growth and making China an increasingly attractive market for international equine businesses.
Market Trends and Future Potential
Looking ahead, China’s equine market shows potential for continued expansion, both in domestic demand and in international trade partnerships. The market's structure is rapidly evolving, with more consumers showing interest in specialized equestrian sports such as dressage, show jumping, and endurance riding. Meanwhile, emerging trends in leisure equestrian tourism, wellness, and horse culture tourism offer unique opportunities for innovation.
These new areas not only broaden the scope of the industry but also enable businesses to tap into lifestyle trends that resonate with Chinese consumers' preferences for health, wellness, and unique cultural experiences.
For Bridl and other international brands, China represents an unparalleled growth opportunity. By participating in this summit, we aim to leverage these insights, engage with key stakeholders, and position ourselves within a dynamic, high-potential market. With data and trend analysis as part of our strategy, Bridl is excited to play a pivotal role in China’s equine industry evolution, contributing our expertise and building connections that support sustainable growth in the global equine market.