We are thrilled to announce that Bridl will participate in the 3rd CHCF International Equine Industry Summit, held on November 7-8, 2024, in Shanghai. This premier event, organized in collaboration with COSCO Shipping Exhibition and Horsemanship Magazine, aligns with the 7th China International Import Expo, offering a unique platform for global leaders in the equine industry to connect, collaborate, and explore new frontiers.
Bridl is honored to be among the distinguished speakers, sharing our insights on the recent changes in the equine trade market and the evolving international scene. With our extensive experience and innovative approach, we look forward to discussing the market's future and our strategic outlook on the evolving global landscape. Bridl sees this as a unique opportunity to connect with international experts, exchange ideas, and leverage new business avenues in a rapidly expanding global marketplace.
China’s equine industry has seen a remarkable boom over the past decade. Fueled by rapid economic growth, increased disposable income, and a rising interest in sports, China's equestrian market has developed into a new “blue ocean,” bridging international business and sports. The number of equestrian clubs surged to over 3,000 by 2021, underscoring the industry’s rapid growth and potential for high-value trade.
The country's shift towards sports-focused investment, particularly in equine sports, is well-supported by government initiatives aimed at fostering athletic and cultural development. In the first half of 2024, the consumer market for equestrian sports experienced a notable increase, with a 40% year-on-year rise in sales of equestrian equipment and related products. This surge is attributed to the popularity of youth training, leisure riding, and equestrian tourism, each attracting consumers eager for high-quality experiences.
China’s equestrian market has become one of the most significant global arenas for equine trading. In 2019 alone, around 2,000 sports horses were imported into the country, valued at over 700 million RMB. The current expansion, especially in sports horse breeding and training, highlights the market's upward trajectory. Moreover, partnerships between China and international equine organizations, such as those with Hungary and the Netherlands, have introduced new opportunities for breeding, training, and event management collaborations, setting a precedent for future trade and innovation.
For Bridl, this summit represents a unique chance to immerse in the market dynamics and explore opportunities for deeper integration within China's thriving equine sector. As a brand committed to pushing boundaries and delivering exceptional value, Bridl is excited to be part of this movement and to contribute to discussions shaping the future of the global equine industry.
The Chinese equine market is experiencing robust growth, transforming the industry landscape and attracting global attention. According to recent industry statistics, the demand for equestrian services, facilities, and products has expanded significantly. Here’s a look at some key data that highlights the scale and momentum of this market:
Looking ahead, China’s equine market shows potential for continued expansion, both in domestic demand and in international trade partnerships. The market's structure is rapidly evolving, with more consumers showing interest in specialized equestrian sports such as dressage, show jumping, and endurance riding. Meanwhile, emerging trends in leisure equestrian tourism, wellness, and horse culture tourism offer unique opportunities for innovation.
These new areas not only broaden the scope of the industry but also enable businesses to tap into lifestyle trends that resonate with Chinese consumers' preferences for health, wellness, and unique cultural experiences.
For Bridl and other international brands, China represents an unparalleled growth opportunity. By participating in this summit, we aim to leverage these insights, engage with key stakeholders, and position ourselves within a dynamic, high-potential market. With data and trend analysis as part of our strategy, Bridl is excited to play a pivotal role in China’s equine industry evolution, contributing our expertise and building connections that support sustainable growth in the global equine market.