How Bridl sold Mercurius to a Moroccan rider marking a milestone in a new market.
1. The Search Begins
When Haytham reached out to Bridl, his priorities were clear: a horse tall enough for his 1.88m frame, scopey enough for 1.40m classes, and rideable enough for a serious amateur program. He wasn’t looking for flash or ego: he was looking for feel, rhythm, and trust.
This wasn’t just about buying a horse. It was about finding the right partner. And as our first client based in Morocco, it was also about building something new: carefully, intentionally, and with confidence.
2. Building the Shortlist
Over several weeks, we worked closely with Haytham to explore a carefully selected group of horses across France and Belgium. The list evolved with every conversation, every video, and every shift in what they were feeling from the saddle.
Eventually, Haytham made the trip to Europe. Two horses stood out in trial: a SF gelding and an 8-year-old bay gelding named Mercurius.
3. The Match: Mercurius
By Ibolensky x Dulf van den Bisschop, Mercurius is a tall, bay KWPN gelding with international experience in both Europe and Mexico. A consistent performer at 1.35m–1.40m, he stood out not just for his record, but for his feel.
Balanced, rhythmical, and mentally steady, he gave Haytham immediate confidence in the saddle. He had the scope to go further, the brain to handle pressure, and the body to carry a tall rider with ease.
To go deeper, we coordinated direct conversations with his previous rider ensuring transparency on his management, personality, and day-to-day behavior. We oversaw every step of the vet-check, due diligence, and final contract to make sure the fit was truly right.
4. A Milestone Sale
Following a clean vet and aligned feedback from both sides, Bridl moved quickly to prepare the contract and close the deal. From start to finish, the tone was thoughtful, transparent, and quietly confident.
This was more than a successful placement. It marked our first sale into Morocco, and our first closing with sales partner Dovile a meaningful step in Bridl’s growing global footprint.
5. Bridl’s Takeaway
Some horses are easy to market. Others are easy to ride. The rare ones are both and that’s what Mercurius represents.
For this Moroccan rider, it wasn’t about prestige. It was about choosing what felt good, made sense long-term, and inspired trust at every stride. And for Bridl, it was proof that clarity, connection, and collaboration can open new doors: country by country, horse by horse.