In the world of show jumping, few names resonate with the same level of respect and admiration as Andreas Kreuzer. As a key player in the team at Paul Schockemöhle’s renowned equestrian empire, Andreas has seen the sport from every angle—rider, trainer, and business strategist. In a recent conversation, Andreas shared his journey, the intricacies of managing one of the world’s largest equestrian operations, and his vision for the future of show jumping.
From Humble Beginnings to International Success
Andreas’s journey into the upper echelons of show jumping began in a small village where his family kept ponies. What started as a childhood hobby quickly evolved into a promising career, thanks in large part to a mentor who recognized his potential at just seven years old. This early support was pivotal, providing Andreas with the resources and training he needed to pursue his passion at a high level.
“I was very lucky,” Andreas recalls. “My parents couldn’t have supported me financially to the extent required, but I had someone who believed in me and provided everything—from ponies to training to school support. It was a lot of hard work, but I always knew this was a big chance for me.”
This combination of talent, hard work, and the right opportunities led Andreas to Paul Schockemöhle’s stable—a move that would shape the rest of his career. What began as a short stint to gain experience turned into four years of intense learning and growth, setting the stage for his future roles within the organization.
Navigating the Complexities of a Global Equestrian Empire
Today, Andreas is deeply involved in the operations at Schockemöhle’s stables, overseeing both training and business activities. The scale of the operation is staggering, with over a thousand horses born each year and around 200 horses in active training at any given time. Managing such an operation requires not only expertise in horse training but also a keen business acumen.
“The biggest challenge,” Andreas explains, “is to maintain that big number of horses while ensuring each one gets the individual care and attention it needs. We don’t just see them as numbers; each horse is treated as an individual with its own potential and needs.”
This philosophy extends to the way horses are matched with riders and clients. The team at Schockemöhle’s is constantly assessing each horse’s progress, working to place them with the right rider or in the right competition to maximize their development. It’s a system built on decades of experience, passion, and a deep understanding of both horses and the market.
The Role of Auctions and Partnerships in Success
One of the most visible aspects of the Schockemöhle operation is the PSI Auction, renowned for showcasing some of the finest horses in the world. However, as Andreas is quick to point out, the auction is just one part of a much larger ecosystem. With bi-weekly auctions featuring young, unbroken horses, the organization provides opportunities for a wide range of buyers, from top-level competitors to amateur enthusiasts.
“The PSI Auction is a big part of our business, but it’s not the only avenue for sales,” Andreas says. “We have partnerships with riders and stables across Europe and beyond, allowing us to place horses in the environments where they can best thrive. It’s all about finding the right match.”
These partnerships are crucial for managing the vast number of horses in the operation. By working with trusted partners, Schockemöhle’s team can ensure that each horse has the best possible chance to reach its full potential, whether in Europe, North America, or elsewhere.
Conclusion: A Unique Legacy in the Making
Andreas Kreuzer’s journey is a testament to the power of passion, hard work, and the right opportunities. As he continues to play a pivotal role in one of the world’s leading equestrian operations, his insights and experiences are shaping the future of the sport. Whether through his day-to-day work with horses or his strategic vision for the business, Andreas is helping to create a legacy that will influence the world of show jumping for years to come.